A New Name, the Same Heart After 21 incredible years as Birkenstock in the Hills, we’re stepping into a fresh chapter as Sole Drifter Hahndorf. While our name has changed, everything you love about us remains the same - our commitment to quality, comfort and personalised service. This evolution marks an exciting milestone, reflecting our growth and opening doors to an even brighter future for our customers. So, Why the Change? Earlier this year, we received guidance from Birkenstock Asia Pacific requiring Australian retailers to remove “Birkenstock” from their domain names for consistency across the region. While this change didn’t mandate renaming our store, we saw it as an opportunity to embrace a new identity, creating one that better captures the diverse range of footwear we now offer and aligns with our vision for the future. This decision wasn’t taken lightly. After all, Birkenstock has been at the heart of our story for over two decades. But with change comes growth, and a...
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Showing posts from November, 2024